Elevating Hospitality Standards
Crafting Exceptional Culinary Landmarks
Culinara Food Hall, One Za'abeel
100 metres above Dubai
Rebecca Femino transforms bold concepts into profitable restaurant realities. With over 12 years of specialized expertise in the UAE market, we deliver strategic consultancy from initial vision to grand opening.
Hospitality consulting, Dubai
The servicesÂ
Book a consultation
Location & Market AnalysisÂ
Leasing Strategy, read before you sign
Menu development
A menu that sells, run by a kitchen that can deliver it
Project ManagementÂ
One person accountable, from permit to opening night
Turn an idea into a concept people want to visit
Concept Development & Design
Blueprints into a space that actually works on a busy night
Reastaurant fit-out consultation
Staff hiring
Build the team before you need themÂ
Every engagement starts as a working session
not a sales call. Pick the stage you're at.
Operations & concept
End-to-end restaurant startups, operational workflows, retail integrations.
Leasing & growth
Site leasing, contract negotiation, corporate partnerships.
Driving Growth
Financial analysis, sales & marketing, profitability.
Building High-Performing Teams
Recruitment, training, performance, client relationships.
Italian, living in Dubai since 2014
The UAE is home now. Twelve years spent building food halls, restaurant startups and hospitality operations for private and corporate clients across the region.
The work starts long before opening day: reading a lease, shaping a concept, and staying close enough to the numbers that "profitable" isn't a guess.
"We are what we eat. Food is passion."
Strategic partnership in marketing and social media
Strategy and visibility, delivered together.
RF Hospitality Platform has partnered with Bliss ERP, a marketing and social media agency, to give every concept a consistent digital presence from the first day of operations. One plan, one standard of quality, from the lease to the last post of the month.
One Za'abeel, Dubai
Culinara Food Hall
Twelve distinct dining concepts, launched inside an architectural landmark suspended 100 metres above the ground. Leasing strategy and operational framework built from the ground up, including a specialty coffee hub and a caviar and truffle boutique.
Latest Project May 2025
Ithra was my first client as a consultant.I work for them in 2 different projects for the last 2 years
My primary competency were about leasing strategy managing the brands ,the tenants relationship and operationsÂ
Financial forecast and Human resourses as well
Deira, Dubai
Waterfront Market
Leasing strategy for a new food hall on Dubai Creek
Curating tenants and structuring the commercial terms behind the concept.
Start your opening process
Tell me what you're working on; Â a concept, a lease, a kitchen that isn't working yet, Â and we'll figure out the next step together.
connect@rfhospitality.platform.com
© 2026 RF Hospitality Platform  · Designed by Bliss ERP